Yale University Properties
Marketing Intern / May 2018 - August 2018
At Yale University Properties, we oversaw all of the businesses under The Shops at Yale in the downtown area of New Haven, Connecticut. As a marketing intern, I was responsible for daily, social media planning, assisting with photo shoots and commercials, and helping advertise our tenets during our major events of the Summer. I specifically spent time during the workday traveling around the area to different businesses to speak with associates about what was happening in the location so that I can strategize for optimum exposure. Throughout the Summer, I spent time creating connections with major businesses in the New Haven County area that we would be able to place advertisements in. The main attraction of the Summer was the grand opening of L.L. Bean. I worked with the rest of the team to plan the opening and edit content for our social media accounts. Between working on websites, exploring downtown New Haven, and working with some amazing and hard-working people, I would say this internship was a great introduction into the world of marketing.
Here are a few examples of photos I shot and edited for the Instagram page along with the captions and strategic hashtags we used to help direct Instagram users to our page when searching for places in New Haven.
New Haven's Next Top Model
New Haven's Top Model Search is an event sponsored by The Shops at Yale. We spent weeks planning and preparing for this event. In between the competitors, we had professional models from a variety of different age groups walk down the runway in items from the various shops. Leading up to the event, I was in charge of creating a list of all the sales and deals going on throughout the weekend. On the day of the event, all the interns made sure that the models clothes were organized and they were stocked up on snacks. We also were stationed at the raffle booth and encouraged people to sign up for the raffles as well as possible enter the modeling contest as a last minute entry.
L.L. Bean Grand Opening
Another unique opportunity I had with The Shops at Yale was shooting a feature segment for CT Style, a local show focusing on local businesses, for the grand opening of L.L. Bean. We, as interns, were asked to be in the video with our bosses as well as help come up with shot ideas and casual dialogue to use. We not only showed viewers a glimpse into the brand new store, but also an overview of some other exciting locations downtown!